TOPIC IDEATION AND ANALYSIS

- Understanding your target audience

- Performing web searches using keywords that relate to your industry and business

- Reading content from your competition

- Using a variety of research tools to collect ideas such as Google, social listening tools, social news organizations.

- Collaboration with your team to generate content ideas when it's necessary

- A strategic approach to blog topic selection

POST TITLE CREATION

- Using best practices for writing powerful headlines

- SEO optimized titles

- Including the focus keyword and long tail keywords in the title

- Making post title catchy and engaging

- Title length - under 60 characters 

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